Stay Informed, Directly From Your Feed.

We're on a mission to give social media users the tools they need to stay informed, directly from their feed. CONTXTRA is developing a news aggregator for news-engaged social media users, allowing them to stay informed, directly from their feed. Our bespoke AI model analyses the content of a social media post, identifies its topic and gathers relevant news articles for the user to explore. CONTXTRA eliminates the need to manually find articles, offering an effortless approach to news engagement and fact-checking, while allowing users to freely explore articles of their choice. We are currently testing our MVP with X and Bluesky users, which allows them to paste a post's URL into CONTXTRA's web app to receive relevant news articles.

In Partnership With

Our Team

Toby King

Co-Founder

Toby leads technical development at CONTXTRA, bringing extensive software and product development experience from diverse SaaS startup environments. Prior to CONTXTRA, he has worked on solutions to tackle mis/disinformation, gaining insights into information integrity that directly inform CONTXTRA’s own mission.

With a background spanning web development and product management, Toby is a strong advocate for user-centric design in SaaS products and leveraging cutting-edge technologies for enhanced technical performance. He graduated from Royal Holloway, University of London with a degree in History, Politics and International Relations, focusing on political communication—a foundation that uniquely positions him to understand the intersection of technology, information, and user behavior.

Matt Fergusson

Co-Founder

Matt leads business development at CONTXTRA, bringing project management experience from corporate and startup settings. He brings a strong foundation in agile project management and lean startup methodology, specialising in opportunity identification and idea validation.

Matt is ITIL® 4 Foundation and AgilePM® Foundation certified and supports a lean approach to project management. Upon graduation, he was awarded the Kingston Business School Director’s Prize in recognition of entrepreneurial and academic achievement.